15 March 2016

Saatchi & Saatchi New York launched a spot for Italy’s national organization for people with down syndrome, CoorDown, ahead of World Down Syndrome Day on March 21, 2016. The beautiful and touching short film/ad, directed by Reed Morano, opens with narration from a young woman with down syndrome saying “This is how I see myself,” as actress Olivia Wilde looks in the mirror.

Working with CoorDown is always exciting for us,” said Saatchi & Saatchi New York global creative director Luca Lorenzini. “This year we’re thrilled to work with world-class artists including director Reed Morano and actress Olivia Wilde, as their magic touch will help make this message even stronger and louder.

Watch the Short Film

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