New interview of Olivia by Bee Shapiro and portrait by I Tiner for The New York Times! Read the interview below and take a look at the high quality photo by clicking on it!
Olivia Wilde, 33, is known for her work as an actress, but these days she is trying on multiple roles. Recently she was the executive producer of “Fear Us Women,” a documentary that follows a volunteer soldier in the YPJ, an all-female Kurdish army. Also keeping her busy: acting in and producing the crime drama “A Vigilante,” out later this year, and touting True Botanicals, a skin care line she has invested in. Born in Manhattan, raised in Washington, D.C., and now living in Brooklyn, Ms. Wilde uses her days off to pop into the Brooklyn Museum for First Saturdays or to do hip-hop yoga in Union Square. Find out more about her wellness and beauty routine, below.
When I meet Olivia Wilde in Clinton Hill, Brooklyn, I find her in a big bay window seat at one of her favorite local spots, the sunlit Maison May café. She orders a latte, we spill out the contents of her bag to talk about her favorite things— including the beauty essentials from natural skin-care brand True Botanicals, for which she is chief brand activist—and we immediately get deep into politics. If I walked away from my conversation with her thinking one thing, it was this: Even in a world getting exponentially more informed every day, Wilde makes smart, involved, and well-read look cooler than ever.
I do enjoy the ritual of my morning. It helps me wake up psychologically as much as physically. I wash with True Botanicals Hydrating Cleanser — it’s really gentle. Then I spritz on some of the Nutrient Mist. Of all the True Botanicals products, it’s one of my favorites. It always smells amazing. I use the brand’s face oils, too. If I’m having breakouts, I use the one they have for clearing up skin, and then the tinted SPF. If I’m running around, I like Ursa Major Essential Face Wipes because they clean and moisturize at the same time.
Olivia got coffee with Coveteour in Brooklyn to talk about politics and beauty. She was also photographed by J. Rosenberg for the occasion. We added 15 high quality photos to the gallery. She looks gorgeous in them, check them out and read the article below!
When I meet Olivia Wilde
in Clinton Hill, Brooklyn, I find her in a big bay window seat at one of her favorite local spots, the sunlit Maison May
café. She orders a latte, we spill out the contents of her bag to talk about her favorite things— including the beauty essentials from natural skin-care brand True Botanicals
, for which she is chief brand activist—and we immediately get deep into politics. If I walked away from my conversation with her thinking one thing, it was this: Even in a world getting exponentially more informed every day, Wilde makes smart, involved, and well-read look cooler than ever.
And it’s in her blood. Wilde’s mother, Leslie Cockburn, is running for Congress in Virginia (and aren’t we all particularly pumped about women running for office in Virginia these days?), and Wilde talked excitedly about the inspiration she derives. No wonder, then, her unusual title with True Botanicals.
“I’m not interested in just being the face for the company,” says Wilde, who was the spokesmodel for Revlon from 2011 to 2016. “Chief brand activist is more of a proactive role, it’s about helping other people find it, and to stand up for the values that the whole company was based on. Whether that’s writing op-eds, doing a TED talk, just talking to every woman I meet about alternatives, it’s sort of all-inclusive.”
Olivia was photographed with Tom Sturridge and by
Judging by Olivia Wilde’s Instagram, the actress is not afraid to speak up for causes she supports — within the last few months, the American Civil Liberties Union, Planned Parenthood and the International Women’s March have all been mentioned in her feed.
Wilde has signed with True Botanicals as its chief brand activist, WWD has learned. She is the Mill Valley, Calif.-based brand’s first official celebrity endorsement, and the first prominent celebrity signing of a natural skin-care line in the beauty industry. The chief brand activist role — which Wilde and the business partners running the direct-sell luxury skin-care line are quick to say is more like that of a salaried employee in lieu of a traditional ambassadorship — was created specifically for her.
For Wilde, the role is a far cry from her contract with Revlon, where she was signed as a face from 2011 to the end of last year. The move from representing mass brand to niche natural is just the latest sign of the continuing shift in the consumer drive toward wellness-oriented, better-for-you products. But even True Botanicals isn’t so niche anymore — in March, Unilever Ventures acquired a minority stake in the company as part of a $3 million round of seed funding. Wilde is planning on playing an active role in promoting the brand via her social media channels, as well as working on projects with the True Botanicals team.
“She’s the spark,”said Christina Mace-Turner, chief executive officer of True Botanicals. “We’re part of a growing number of businesses thinking about sustainable practices and changing the norms in our industry. Olivia completely got what we were doing and it felt like a very natural partnership.”
Of her new title, “We sort of made it up,” said Wilde. “I’m thrilled to be part of the company as an advocate and help spread the word about the important mission they’re on, whether it’s talking to consumers and vouching for it personally, testifying before congress, learning about the research behind the need for these [nontoxic] products, learning about clinical trials, [or becoming involved in the actual [product development]. I’m really eager to learn more about what consumers are looking for.”